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Thursday, August 20, 2009

HeartChallenger = Ice Cream + Candies on Wheels

Next time you see this pink truck roaming in your neighborhood, you are in for a sweet treat.

HeartsChallenger / 20090819.10D.51566 / SML (by See-ming Lee 李思明 SML)

Officially launched in New York in June 2009, the HeartsChallenger is the world's 1st internationally stocked ice cream truck. In addition to ice cream, they also have candy and toys for your sweet tooth.

Since their ice cream selection changes often, HeartsChallenger doesn't have a fixed menu. Instead, they print the photos and names of their selection onto these magnetized labels which sticks to their truck when ready to serve.

HeartsChallenger / 20090819.10D.51567 / SML (by See-ming Lee 李思明 SML)

Inside the truck is candy, candy and even more candies!

Candy, candy and even more candies! / 20090819.10D.51574 / SML (by See-ming Lee 李思明 SML)

Wanna check them out but not sure when they might stop by? You can follow the truck around town on their twitter feed at

For more information, visit

Related SML Flickr Tags:
+ HeartsChallenger

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