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Thursday, June 26, 2008

Orange: First internet balloon race

Orange launched another advertising campaign: the world's first internet balloon race.

The game is a little bit different than most other internet games in that the game does not occur on one site, but instead occurs among multiple sponsor sites. Anyone can be a sponsor--all you need to do is submit a URL to the game.

Anyone can join the game and get a balloon. The only way to move ahead though, it appears, is when you visit a site, or when anyone decides to give you a boost or when you landed on a site that would give you extras.

The whole experience feels a little bit like web-ring meets 1010wins. If you are determined to win the race, you ended up visiting a ton of sites that you normally won't get to. The 'sponsors' in turn get some brand exposure. In this sense Orange is providing a free advertising platform in the name of an internet game, and through doing so create brand awareness for itself... power to the users?

via CrackUnit

©2008 See-ming Lee 李思明 SML / SML Pro Blog / SML Universe

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