So if you want to win the ultimate Problogger toolset, check out our little contest over at MyBlogLog.
— Tweets from Duzins (aka Robyn Tippins)
In an attempt to lure more customers to use MyBlogLog, a blogging community and analytics service, the company announced the "Become a Problogger Contest" which will hand out one grand prize winner to the community with the most rapid-growth over the period between November 8 to 30.
The grand prize winner will receive:
- One Year Pro MyBlogLog Subscription
- $500 Yahoo! Search Marketing Credit
- A 1-year membership to SEOmoz Premium Membership
- 1 Complete Blog Redesign
- One Year Subscription To Yaro Stark's Blog Mastermind
- A Featured Community for the month of December at MyBlogLog
- An invitation to the invite-only blog gathering, SOBCon 2008, in Chicago
More Details about the contest.
I thought that it's a brilliant idea. The contest is user-centered, and no doubt any contestants will learn from the experience on how to market his/her own site. In turn, the company gains the community audience that it seeks.
When you have a win-win strategy for both the consumer and the company, you have a golden marketing plan. This, btw, is my key take-away reading from reading an article on the October 2007 issue of Harvard Business Review, where Jeff Bezos shares his thoughts on leadership through strategic change in a culture obsessed with today's consumer.
Harvard Business Review: he Institutional Yes: The HBR Interview with Jeff Bezos
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