SML Search

Friday, September 21, 2007

SML LinkedIn / 20070921T0842-0400 / SML

SML LinkedIn = See-ming Lee 李思明 SML + LinkedIn

SML LinkedIn / 20070921T0842-0400 / SML

See-ming Lee 李思明 SML
Design + Technology + Marketing Strategy = 設計 + 科技 + 營銷策略
Greater New York City Area


+ Art Director + Senior Interface Engineer at IconNicholson / LBi International
+ CCSTO = CCO + CSO + CTO at SML Universe = See-ming Lee 李思明 SML + Universe

+ Senior Designer + Senior Interface Engineer at IconNicholson / IconMedialab
+ Designer at NicholsonNY (IconNicholson)
+ Intern / Freelance at

+ Yale University

+ 2 people have recommended See-ming

+ 287 connections

+ Marketing and Advertising

SML = 李思明
SML Flickr = 李思明 + Flickr
SML Pro Blog = 李思明專業博客


See-ming Lee 李思明 SML’s Summary

Continuing to push technology's limitations to solve complex business and design challenges in powerful + integrated ways.

See-ming Lee 李思明 SML’s Specialties:

ActionScript 2.0 programming, art direction, graphic design, idea generation, identity design, information architecture, information design, interaction design, motion design, music composition, object-oriented JavaScript programming, photography, search engine marketing, search engine optimization, sound design, typography, user interface design, user experience design. 美術指導,平面設計,構思,形象設計,信息架構,信息設計,互動設計,音樂創作,編程,攝影,搜索引擎營銷,搜索引擎優化,音樂設計,印刷技術,用戶界面設計,用戶體驗設計.


See-ming Lee 李思明 SML’s Experience

Art Director + Senior Interface Engineer
IconNicholson / LBi International
(Public Company; 1001-5000 employees; Information Technology and Services industry)
September 2002 — Present (5 years 1 month)

Responsible for the strategic thinking, art direction, design as well as final technology integration and implementation of Web sites, interactive advertising campaigns and user experience strategies which lead to high client satisfaction as well as industry recognitions.

+ AOL Customer Experience Strategy + Interactive Demo
+ AOL Broadband Experience Modules Proof of Concepts
+ AOL Weather Channel Redesign
+ BMS LightToUnite for World AIDS Day 2005, 2006
+ BMS Reyataz + Sustiva Ad Campaigns
+ David’s Bridal Customer Experience Strategy
+ EMI Music Publishing Web Site Redesign
+ Fujifilm Technology Web Site Redesign
+ iClassics Identity + Web Site Redesign
+ IconNicholson: Social Retailing (sm) Concept
+ Regus Group Web Site Redesign
+ MasterCard Advisors Business Intelligence Portal
+ MasterCard International Ad Campaigns
+ Morgan Stanley Van Kampen Ad Campaigns
+ Project Rebirth Web Site Redesign
+ Regus Group Web Site Redesign
+ Ziff Davis Media Web Site Redesign

SML Universe = See-ming Lee 李思明 SML + Universe
(Privately Held; Marketing and Advertising industry)
September 1976 — Present (31 years 1 month)

Working independently and/or collaboratively with artists, designers and engineers on projects solely based out of personal interests and motivations.

+ Carini Lang: Web Site 2005-2007
+ Duplexlab: Web Site 2004-2007
+ HMHnyc: eCommerce store
+ Jen Chen + Peter Evans Wedding360
+ Yale University: Athletic Department
+ Yale University: Discourses
+ Yale University: Kurosawa Film Festival
+ Yale University: The Yale Herald

Senior Designer + Senior Interface Engineer
IconNicholson / IconMedialab
(Public Company; 501-1000 employees; Information Technology and Services industry)
September 2000 — August 2002 (2 years)

Became the first cross-competency employee in the company’s history worldwide and was responsible for planning, development and delivery of all key deliverables spanning across both design + technology disciplines. Devised and designed the first signage system for the New York location.

+ Advanstar: Hive4 Business-to-Business Portal
+ IconMedialab Web Site Redesign
+ IconNicholson Holiday Card 2001
+ IconNicholson Holiday Card 2002
+ MasterCard International: MasterCard Destinations
+ MasterCard International: Advertising campaigns
+ Prada Epicenter Store / New York: Prada Intranet
+ Prada Epicenter Store / New York: Prada Staff Device
+ Prada Epicenter Store / New York: Web ‘Vomit’ Prototype with Reed Kram + Rem Koolhaas
+ Songwriters Hall of Fame Web site

NicholsonNY (IconNicholson)
(Privately Held; 51-200 employees; Information Technology and Services industry)
September 1999 — August 2000 (1 year)

Participated in primarily small projects which allowed for large amount of project influence from start to finish. Tasks include business strategy, competitive analysis, information architecture, interaction design, visual design as well as client-side technology planning and implementation.

+ Chubb Insurance: College Recruitment Portal
+ Chubb Insurace: Extranet
+ IBM: Small Business Solutions interactive prototype
+ WebMD: Live Events
+ Wall Street Rarities interactive galleries

Intern / Freelance
(Public Company; 501-1000 employees; Information Technology and Services industry)
June 1997 — August 1997 (3 months)

Became the first non-shockwave-specialist in the company to develop and deliver a Flash application and transferred knowledge to in-house art directors and developers. Designed and developed's second generation intranet utilizing HTML + JavaScript, marking the beginning of a multi-disciplinary career.

+ British Airways: Worldwide Gateway
+ GTE: Advertising Campaigns
+ Lucent Technologies


See-ming Lee 李思明 SML’s Education

Yale University
BA, Art, 1995 — 1999

+ Art / Concentration in Graphic Design

Liberal arts education
+ Art / Richard Benson
+ Art / Graphic Design / Paul Elliman / John Gambell / Michael Rock
+ Architecture / Kent Bloomer
+ Computer Law
+ Computer Science
+ Economics
+ English
+ History of Art / Vincent Scully
+ Mathematics
+ Music
+ Operations Research / Eric Denardo
+ Organic Chemistry / J. Michael McBride
+ Physics
+ Psychology

Graduate-level classes
+ Chinese Literature
+ Graphic Design
+ Information Design / Political Science / Edward Tufte
+ Interaction Design

Activities and Societies
+ The Yale Herald / Photography Editor
+ Yale's Rumpus / The Country's Oldest College Tabloid / Information Design
+ Discourses / Asian American Journal of Art and Criticism at Yale / Graphic Design


Additional Information

See-ming Lee 李思明 SML’s Websites:

SML = 李思明
SML Flickr = 李思明 + Flickr
SML Pro Blog = 李思明專業博客

See-ming Lee 李思明 SML’s Interests:

Algorithms, analysis, analytics, annual reports, architecture, artificial intelligence, audio, automation, autonomous agent, ballet, blog, brand management, calligraphy, cartography, cellular automata, charts, chess, code, color theory, communication, corporate identity design, data, design theory, dictionary, encryption, faq, forms, gadgets, go, graph theory, heuristic analysis, human-computer interface, heuristic evaluation, hypothesis, ice cream, icons, information design, interaction design, journals, languages, linux, manuals, maps, marketing, moleskine, motion design, music theory, nature, network theory, non-fiction, object-oriented programming, optimization, organic chemistry, patterns, photography, philosophy, piano, protocol, puzzles, research, scrabble, scripting, search engine, self-organization, shopping, signal, sound, strategy, symbols, symmetry, symphonic electronica, synergy, systems, thesaurus, typography, user experience, user interface, visualization, wiki, wit.

See-ming Lee 李思明 SML’s Honors:

+ BBC, CBC, CNet, CNN Money, International Herald Tribune, New York Times, Red Herring, Reuters, USA Today, Washington Post, Yahoo! (IconNicholson Social Retailing)
+ Step Best of Web (LightToUnite 2006)
+ WMA Outstanding Web Site (LightToUnite 2006)

+ WMA Outstanding Website (LightToUnite 2005)
+ WMA Outstanding Website (Reyataz SoundJam)

+ Graphis Interactive Annual 3 (
+ Graphis Interactive Annual 3 (Project Rebirth)
+ Graphis Interactive Annual 3 (Songwriters Hall of Fame)
+ WMA Standard of Excellence (Regus)

+ Media Magazine’s Creative Media Awards (MasterCard Weekends Matter)
+ New York Festivals Interactive Awards Merit Award (MasterCard Weekends Matter)
+ One Show Interactive Merit Award (EMI Music Publishing)

+ One Show Interactive Merit Award (IconNicholson Holiday Card '02)
+ One Show Interactive Merit Award (Songwriters Hall of Fame)

+ Communication Arts Site of the Week (Project Rebirth)
See-ming Lee 李思明 SML’s Contact Settings
Interested In:

+ career opportunities
+ consulting offers
+ new ventures
+ job inquiries
+ expertise requests
+ business deals
+ reference requests
+ getting back in touch

View the full profile of See-ming Lee 李思明 SML

+ See who you and See-ming Lee 李思明 SML know in common
+ Get introduced to See-ming Lee 李思明 SML
+ Contact See-ming Lee 李思明 SMLL directly

View See-ming Lee 李思明 SML's Full Profile


About LinkedIn | Privacy Policy | Help & FAQ | Advertising

Copyright © 2007 LinkedIn Corporation. All rights reserved.


SML Copyright Notice
Copyright 2007 See-ming Lee 李思明 SML / SML Flickr / SML Universe. All rights reserved.

SML Copyright Notice

Copyright 2007 See-ming Lee 李思明 SML / SML Pro Blog / SML Universe. All rights reserved.

No comments:

Post a Comment